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A TrueCoach alternative for in-person personal trainers
By Catalin from GorilloLast checked
Sources. Every fact about TrueCoach on this page was read on 30 October 2026 from the vendor’s own pages and store listings:
- Pricing page: plans, monthly and yearly prices, client limits, 14-day trial, what each plan adds
- Features overview: workout builder, video library, progress, nutrition, messaging, notifications, group messaging
- Home page: who TrueCoach is for, client workout logging, video library
- Programme and workout builder: programmes, calendar, notifications
- Payments: Stripe payments in every plan, and where they work
- Custom branding: logo, subdomain and colour themes
- Public coach profiles: storefront page and applications from prospects
- App Store listing: languages, video library size
Gorillo is the alternative for trainers who coach in the gym. You log each session by voice or chat as it happens, and your packages, memberships and calendar sit on one phone. It starts at $14.99 a month for 5 clients, with every feature in every plan. TrueCoach is built for programmes clients follow on their own; the price table shows what each costs.
TrueCoach is built for solo and online coaches, strength and conditioning, bodybuilding and weightlifting coaches, physical therapists and other healthcare practitioners, and CrossFit coaches and recreation centres.
Where TrueCoach is the better choice
If you need any of these, choose TrueCoach. Gorillo does not have them.
- Programmes clients follow on their own. TrueCoach has a calendar-based workout builder with sets, reps, tempo and rest, saved programmes you can assign from any start date, and clients who log their workouts, review past results and comment in the app. Gorillo has no multi-week programme builder, and clients do not log workouts you assign them.
- An exercise video library. The builder links a demo video to each exercise, and you can upload your own or link YouTube and Vimeo. Its pages give the library’s size as 900+, 1,200+, 3,000+ and 3,500+. Gorillo has no video library.
- Strength and conditioning, rehab and CrossFit use. TrueCoach has pages for strength and conditioning, bodybuilding, weightlifting, physical therapy and CrossFit coaches, custom metrics, and wearable integrations on Standard and Pro.
- Client payments inside the app, included. Recurring and one-time payments through Stripe come with every plan at no add-on fee, in the US, UK, Canada and Australia only. Gorillo records payments; it does not take them.
- A public coach profile and nutrition goals. Standard and Pro have a storefront page where prospects can apply to train with you, and every plan sets calorie and macro goals through MyFitnessPal.
- Push and email notifications. TrueCoach tells you when a client completes a workout or comments.
Where Gorillo fits better
Gorillo is built for the trainer who is in the room with the client.
- Live logging. Say or type the sets as the client does them, and Gorillo writes the session up with AI. Nothing to rebuild from memory at nine at night.
- Packages & memberships on the same phone as your calendar. Each session uses one and you see what is left, next to your 1:1s and classes, with a web desk for the bigger screen.
- Priced by how many clients you coach, from $14.99 a month for 5 clients. Every feature is in every plan.
- Payments recorded, not processed. Clients pay you the way they already do. Gorillo keeps track of who has paid and who owes, takes no cut and never touches your clients’ card payments.
Gorillo is built for the session itself, not for coaching from a distance. It does not have:
- An exercise video library.
- A multi-week programme builder.
- Clients logging the workouts you assign them.
- Nutrition plans.
- An app under your own name.
- Payments inside the app.
What each one costs
Prices as shown on each company’s own page. TrueCoach was last read on 30 October 2026.
Prices here are in US dollars, billed monthly. Gorillo’s dollar prices are before sales tax. TrueCoach: its page does not say whether tax is added. Paying yearly is cheaper at both; the notes under each list give the yearly figures.
Gorillo · Every feature
| Plan | Clients | Per month |
|---|---|---|
| Gorillo | up to 5 | $14.99 |
| Gorillo | up to 10 | $24.99 |
| Gorillo | up to 20 | $39.99 |
| Gorillo | up to 40 | $69.99 |
| Gorillo | up to 100 | $139.99 |
Pay yearly and get 2 months free: ten times the monthly price. The 100-client plan is monthly only.
Every feature is in every plan. Clients you archive do not count toward your plan.
TrueCoach · billed monthly
| Plan | Clients | Per month |
|---|---|---|
| Starter | up to 5 | $29.98 |
| Standard | up to 20 | $69.98 |
| Pro | up to 50 | $164.98 |
- Starter, up to 5. Paid yearly: $26.34 a month. The page opens on yearly billing; the monthly-billing prices are shown here. A 14-day free trial needs no card. Every plan has the programme builder, video library, messaging, nutrition and habit tracking through MyFitnessPal, and automated payments.
- Standard, up to 20. Paid yearly: $57.99 a month. Adds public coach profiles, wearables, a “custom-branded app”, advanced habit and nutrition tracking and Zapier automations (a later section of the page says Zapier is Pro only).
- Pro, up to 50. Paid yearly: $136.99 a month. For more than 50 clients its page says to email for special pricing and shows no price. One of its FAQs mentions 250 clients.
The same roster, side by side
| Clients you coach | Gorillo | TrueCoach |
|---|---|---|
| 5 | $14.99 | $29.98 |
| 15 | $39.99 | $69.98 |
| 30 | $69.99 | $164.98 |
| 40 | $69.99 | $164.98 |
| 50 | $139.99 | $164.98 |
Each price is the plan that covers that many clients, as shown. The lower price shown is in bold. Prices less than one unit apart are about the same, so neither is in bold.
Prices checked on 30 October 2026, from https://truecoach.co/pricing/. Gorillo’s prices are on its pricing page. Gorillo pricing
Features side by side
Fifteen rows. “Not stated” means TrueCoach’s own pages do not say, which is not the same as no.
Key. Yes, partly, no, or not stated on the company’s own pages.
| Feature | Gorillo | TrueCoach |
|---|---|---|
| Trainer logs sets live, during the session | Yes | Not stated Not stated. Its pages describe workouts you assign and clients log, not the trainer logging sets as they happen. |
| Calendar with 1:1s and classes | Yes | Not stated Not stated. Its pages describe scheduling workouts on a calendar, not booking 1:1 sessions or classes. |
| Packages & memberships that count down | Yes | Not stated Not stated. |
| Chat with clients | Yes | Yes Messages with photos, videos and GIFs, group messaging, and push and email notifications. |
| Progress: weight, measurements, photos | Partly | Yes Custom metrics, waist, skinfold, body fat and weight, progress photos and graphs. |
| Community feed or groups | Yes | Partly Group messaging. No community feed is described. |
| AI features | Yes | Not stated Not stated for the product. |
| Spanish interface | Yes | Partly Its App Store listing lists English, Spanish and Chinese. Its website does not say how much of the product is translated. |
| Multi-week programme builder | No | Yes A programme is a series of workouts you save and assign from any start date. The builder is calendar-based. |
| Exercise video library | No | Yes Pre-loaded demos, your own uploads, or YouTube and Vimeo links. Its pages give the size as 900+ (App Store), 1,200+, 3,000+ and 3,500+. |
| Clients log the workouts you assign | No Clients can start and log their own workouts by chat. Trainers cannot assign a workout for them to log. | Yes Clients log their workouts, review past results and comment from the mobile app. |
| Nutrition plans | No | Yes Meal plans delivered as documents, and calorie and macro goals through MyFitnessPal. |
| App under your own name | No | Partly The pricing page lists a “custom-branded fitness app” on Standard and Pro. Its feature page describes your logo, a custom subdomain and eight colour themes for the client web app, not an app under your own name. |
| Clients pay inside the app | No | Yes Stripe payments, recurring and one-time, in every plan. Only in the US, UK, Canada and Australia. Its payments page says “No hidden fees or extra charges.” It does not state the Stripe processing rate. |
| Lead capture or your own web page | No | Yes A public coach profile on Standard and Pro, where prospects can apply to train with you. |
Switching to Gorillo
You do not have to move everyone at once.
- Start with the clients you see this week. Add the rest as they come.
- Clients you archive do not count toward your plan.
- Each client joins the free companion app with an invite code from you.
- Your 7-day free trial is long enough to run a week of real sessions next to TrueCoach before you decide.
Want it done for you? Send your client list to the founder at contact@courtbreakstudios.com and it will be entered for you.
Questions
Is Gorillo cheaper than TrueCoach?
On the price shown, Gorillo is lower at every roster size where both list a price (5, 15, 30, 40 and 50 clients), but TrueCoach includes things Gorillo does not. Prices as shown on 30 October 2026, in US dollars, billed monthly. Gorillo’s dollar prices are before sales tax. TrueCoach: its page does not say whether tax is added. At 5 clients: Gorillo $14.99, TrueCoach $29.98. At 15 clients: Gorillo $39.99, TrueCoach $69.98. At 30 clients: Gorillo $69.99, TrueCoach $164.98. At 40 clients: Gorillo $69.99, TrueCoach $164.98. At 50 clients: Gorillo $139.99, TrueCoach $164.98. TrueCoach’s plans also include a multi-week programme builder, an exercise video library and, in the US, UK, Canada and Australia, client payments through Stripe. Gorillo has none of these. TrueCoach shows no price above 50 clients.
Can I send workout programmes and exercise videos with Gorillo?
No. Gorillo has no multi-week programme builder and no exercise video library, and clients do not log workouts you assign them. It is built for the session itself: you log the sets as the client does them and Gorillo writes the session up. If your clients follow programmes on their own between sessions, choose TrueCoach.
Can my clients pay me through Gorillo?
No, by design. Gorillo records what a client has paid and what is still owed, but it never processes a payment and takes no cut. Clients pay you the way they do today. TrueCoach does take payments in the app through Stripe, in the US, UK, Canada and Australia, so if that matters to you and you work in one of them, choose TrueCoach.
Can I move my clients over?
Add them as they come. Clients you archive do not count toward your plan. If you would rather not type them in, send your client list to the founder and it will be entered for you.